ADVERTISING TIPS FOR SMALL BUSINESSES

Small businesses often invest low in advertising due to the expense it carries. This is the biggest mistake they make because advertising is not an expense but in fact it is an investment. We need advertisements to not only advertise our product but to promote our business and hence increase sales and generate greater revenue.

Before we discuss advertising tips lets first analyze successful advertising strategies:

Your advertisement must be handy and it should solve customers’ problem and hence provide benefit

The consumer must demand the benefit and solution you are providing.

The benefit or solution you are providing must be directly related to the product or service.

Most importantly, you should make sure that the message is clear and is directly communicated through advertisement.

Now let’s view certain tips for small businesses:

1.            AIM AT THE RIGHT AUDIENCE

Businesses should have a clear understanding about their targeted customers. They should enlist their demographic, psychographic and behavior graphic targeted audience. Advertisers should have a strong sense of their audience, or huge amounts of money they spend on advertising will go waste.  Recently, audience-targeting innovations have been introduced with the combination of set-top box and consumer data.

2.            BE FULLY AWARE OF YOUR OPTIONS

Due to the advancements in the digital world, there are a lot of options available. Thus local advertisers have wide variety local cable operators, thus greater the competition and lower the cost. Choosing the right option is the main task.

3.            USE DIGITAL TO COMPLEMENT TV CAMPAIGN

Effective advertising can be boosted through multiple media outlets. There is a misconception that advertising raises expenditure but in fact mobile web, TV advertisements has resulted in 211 percent rise in brand awareness. Moreover, 70 percent of the clients use online advertising to complement local television ad.

4.            USE SOCIAL MEDIA

Social media has a created a lot of shortcomings but on the other hand it’s the best option to target young customers. Due to its shortcomings, always have a strict media policy for your business. Social media should never be considered as main source but it should be used to only overview your marketing campaign.

5.            SMALL ADVERTISEMENT STRATEGIES

While placing your advertisement in television, place them in off hours or in usual location. You can share advertising costs with some your neighbor businesses. Some of them could be video stores or natural partners.

6.            REDUCE THE SIZE OF YOUR AD

You should not focus on the length of the advertisement, whether it is a radio ad or a television ad. Small ads and shorter spots will lead to more ads and thus attracting greater customers. Therefore, instead of one bid make it small ads.

7.            AN ADVERTISEMENT ITSELF

When creating an advertisement, there are certain rules that the business needs to follow thus to generate a positive outcome. You should create creative and compelling teasers, make attracting, short, sweet and loud headlines. Your message should be delivered within the headline in an effective manner. Moreover, use an effective subhead, such that compliments the headline. It is ideal to make one powerful point then enlisting a list of points. Just get hooked, you don’t need to narrate the whole story.

8.            USE GRAPHICS AND IMAGES

Ensure the Images and graphics that supports the advertisement are in good quality. They should not only be eye catching but they also serves the purpose.

Advertising is a complex tool with numerous philosophies, techniques and opinions but it is the best framework to start whether for small business or larger ones. You should always keep one thing in mind, whether you are using a television ad or a radio ad your customer comes first. So give your customer more than you promised. Blog By: Television Advertising