ADVERTISING TIPS FOR SMALL BUSINESSES

Small businesses often invest low in advertising due to the expense it carries. This is the biggest mistake they make because advertising is not an expense but in fact it is an investment. We need advertisements to not only advertise our product but to promote our business and hence increase sales and generate greater revenue.

Before we discuss advertising tips lets first analyze successful advertising strategies:

Your advertisement must be handy and it should solve customers’ problem and hence provide benefit

The consumer must demand the benefit and solution you are providing.

The benefit or solution you are providing must be directly related to the product or service.

Most importantly, you should make sure that the message is clear and is directly communicated through advertisement.

Now let’s view certain tips for small businesses:

1.            AIM AT THE RIGHT AUDIENCE

Businesses should have a clear understanding about their targeted customers. They should enlist their demographic, psychographic and behavior graphic targeted audience. Advertisers should have a strong sense of their audience, or huge amounts of money they spend on advertising will go waste.  Recently, audience-targeting innovations have been introduced with the combination of set-top box and consumer data.

2.            BE FULLY AWARE OF YOUR OPTIONS

Due to the advancements in the digital world, there are a lot of options available. Thus local advertisers have wide variety local cable operators, thus greater the competition and lower the cost. Choosing the right option is the main task.

3.            USE DIGITAL TO COMPLEMENT TV CAMPAIGN

Effective advertising can be boosted through multiple media outlets. There is a misconception that advertising raises expenditure but in fact mobile web, TV advertisements has resulted in 211 percent rise in brand awareness. Moreover, 70 percent of the clients use online advertising to complement local television ad.

4.            USE SOCIAL MEDIA

Social media has a created a lot of shortcomings but on the other hand it’s the best option to target young customers. Due to its shortcomings, always have a strict media policy for your business. Social media should never be considered as main source but it should be used to only overview your marketing campaign.

5.            SMALL ADVERTISEMENT STRATEGIES

While placing your advertisement in television, place them in off hours or in usual location. You can share advertising costs with some your neighbor businesses. Some of them could be video stores or natural partners.

6.            REDUCE THE SIZE OF YOUR AD

You should not focus on the length of the advertisement, whether it is a radio ad or a television ad. Small ads and shorter spots will lead to more ads and thus attracting greater customers. Therefore, instead of one bid make it small ads.

7.            AN ADVERTISEMENT ITSELF

When creating an advertisement, there are certain rules that the business needs to follow thus to generate a positive outcome. You should create creative and compelling teasers, make attracting, short, sweet and loud headlines. Your message should be delivered within the headline in an effective manner. Moreover, use an effective subhead, such that compliments the headline. It is ideal to make one powerful point then enlisting a list of points. Just get hooked, you don’t need to narrate the whole story.

8.            USE GRAPHICS AND IMAGES

Ensure the Images and graphics that supports the advertisement are in good quality. They should not only be eye catching but they also serves the purpose.

Advertising is a complex tool with numerous philosophies, techniques and opinions but it is the best framework to start whether for small business or larger ones. You should always keep one thing in mind, whether you are using a television ad or a radio ad your customer comes first. So give your customer more than you promised. Blog By: Television Advertising

Advantages Of Television Advertising

Television advertising is the best mode of advertising whether it is a small business or a large corporation. It has the high aptitude of grasping the attention of the audience and thus making them their customers. It is not only an effective tool to reach wide audience but also has a great impact on them. There are numerous advantages of television advertising that are listed below:

1.       Reach Larger

Television advertising has a competitive edge among other medium is terms of its reach. Its reach is immense as compared to the local newspaper and radio. Moreover, television audience is divided into larger segments thus you can reach to a more diverse audience. Millions of people have access to television, as almost every household own a television set at home. Moreover, technological advancements has made television advertising global, as now the message can reach mass number of viewers both nationally and internationally. Satellite channels, cable networks have made television a productive and profitable mode in conveying the message in the best effective manner.

2.       Flexible

Advertising on television is really flexible and convenient for the businesses. The advisors can use wide variety of approaches to grasp the attention of its audience. Alone television is a medium which uses audio, video and text together to make it memorable, eye catching and an emotional advertisement. Television advertising also has the edge as it can take your audience anywhere just with the help of camera. Alone television advertising offers the audience a chance to see the procedure of the making of the product; no other medium offers this service.

3.       Long Lasting Impact

This advertising medium not only attracts the customers but it is known to create best results. It creates a long lasting effect within the minds of the audience. If the advertisement is eye-catching, creative and has unique characteristics thus it will remain in the subconscious mind of the audience. The audio and visual effects, attractive models, enchanting graphics, and elaborative sets create a strong impact within the target audience. A human action is more determined by their mind thus their interaction with color, sound, drama would result in favorable outcomes. Moreover, it can emotionally motivate the consumer; it just depends upon the nature of the ad itself.  Impact has a direct relation with repetition and at an average an individual spends more time on television than as compared to newspaper and radio. Thus it has a greater and a long lasting effect.

Television advertising has been an effective medium since its commencement and with the advancement of technology its impact has extended. Major business chose to advertise their products and services on television, as they completely understand the credibility and effectiveness of television advertising. Blog By: Television Advertising

Pros and cons of Trade Show Marketing

Consider the advantages and dangers to your business when choosing to advertise your item or administration. These will be distinctive for every occasion; be that as it may, there can be a considerable measure to pick up from advancing your item face to face inside an alternate domain. After a thorough research by the experts at Event Marketing below listed are some pros and cons for trade show marketing.

Pros

Exchange demonstrates are for the most part focused at an industry and individuals included or keen on that industry. Displaying at a public exhibition can be an incredible approach to publicize to an objective market and make mark mindfulness.

Displays are interested in a huge and now and then assorted scope of gatherings of people (typically the overall population). This gives you a stage to advance your item or administration to a more extensive gathering that may have practically zero information of your items and administrations.

Contingent upon your kind of business, item and market testing can be done at public exhibitions and shows to pick up industry or general feeling about your advertising.

Being associated with a public expo or presentation can furnish you with chances to stretch out to business-to-business exchanging and make a client database from the guests to your show stall.

Cons

It is additionally essential to guarantee that you have completely looked into going to an expo or display, and on the off chance that you have a business consultant, talk about it with them. There are dangers included and you should know about those dangers in the arranging stages:

Exchange demonstrates require no less than a day and likely a greater amount of your chance.

Flying out to exchange shows can be exorbitant.

Showing at a public exhibition can likewise be exorbitant.

There will likely be a considerable amount of rivalry at all shows.

Picking the wrong expo to show your business' items or administrations can bring about showing to the wrong group of onlookers. Poor advancement can mean the expenses of going to the public expo exceed any income you pick up.

You may discover going to exchange demonstrates is advantageous in the event that you have:

enough subsidizes to cover participation, show and other related expenses

worked out what number of prospects and customers you'll have to get to produce an arrival on your venture

gone by a public expo at which you're considering displaying and you're sure that an appropriate number of contacts go to

worked out an approach to catch individuals' consideration

adequate item writing.

Likewise consider...

·         Discover how to change over client leads into prospects.

·         Ensure your business aptitudes are first class.

·         Take in more about advertising.