How Much Does a UK Television Advertisement Cost?

Television advertisements have always been a focal point in the advertisement world, its reach, productivity; efficiency and effectiveness have always created outstanding performance. However, eMarketers have come up with the different approach and they believe that digital advertisements are creating niche within the market and thus dominating the world. They predict that by 2020, television advertisement will only accommodate to 21.5% within the advertisement world. While on the other hand, online ads will account to 60% and rule the world.

Although, there is no denying that digital advertisement are dominating the world but the credibility of television advertising cannot be overruled. Marketers, entrepreneurs and advertisers have always gained big through television advertisements. However, advertisement cost is the side-partner that comes along with the benefits of advertisement. They cannot be ignored, as you always have to pay the price for the success. The cost comes within the success package.

There is a list of the estimated UK television advertisement cost. The figures below indicate an estimated 30 second slot on various networks. Remember, it’s an average cost and prices change throughout the year.

1.       ITV

ITV’s Good Morning Britain has the most costly time slot; it costs between 3,000 to 4,000 on average. While, the daytime slot costs 3500 to 4500 while at peak time it can also lead to 10,00 to 30,000. Good morning Britain is a high rated program and thus has guaranteed viewers thus the time slots rates are also higher.

2.       Channel 4

Channel 4 is also one of the most viewed channels of UK but its rates are considerably low as compared to ITV.  The day time advertisement slot on Channel 4 is 1000 to 2000. While during peak hours and especially during its most viewed shows like Hollyoaks or Catastrophe, the rates reach to 10,000 to 20,000.

3.       Channel 5

Channel 5 is a cheaper channel as compared to others. Thus promoting your brand or targeting your customers through is channel is relatively easier. The day time advertisement slot of channel 5 is 800 to 1600. While, at peak rates during famous shows like Neighbors and Big Brothers the estimated cost can reach between 2500 to 4500. Channel 5 is considered a good rated channel but with a considerable cheaper advertisement package.

4.       Sky 1

Sky 1 is known for “The Simpsons” ; this is an old but has a heavy traffic and audience, Moreover, due to its credibility this program has international viewers. The 30 second slot estimated cost during the break in Simpsons is between 650 to 1150. While day time slots of Sky 1 costs breaks during programs like Stargate and Atlantis is 150 to 250.

5.       Sky Sports

Sky Sports is the most wanted sports channel and thus attracts large audience. A 30 second time slot at peak time is between 60 to 750. It depends on which sports game is been streamed live. While daytime advertisement slot falls between 10 to 50. Euro sport rates and BT sport rates are considerably cheaper than sky sports. However, marketers do not entirely focus on one channel but instead they set up a portfolio and exhibit its advertisement on various channels.

There is a long list of UK television channels, but to cut things short, this was the detail of the most watched channels and most demanded slots within the UK market. There are also other digital channels that have cheaper time slots. Big brands approach big and thus they want to focus on the most popular channels and also during high peak hours. Their approach is to reach audience and thus they chose to best fit into it. UK television advertisements are still ruling out but keeping fingers crossed; the digital advertisement is flying way ahead.

Strategies for an Outstanding Trade Show

Trade shows have always been a succession tool in B2B businesses. Buying the biggest booth, set a dinner at a local restaurant with the potential client, or get a big logo printed within the hemisphere of the event are all traditional approaches. Every other businesses participating within the event would encounter one or all of these strategies. So what would make you stand out? Think differently, be creative and set your own standards. Don’t follow but let others follow you. Follow these diverse strategies and your business will touch new grounds

1.       Be Indifferent From The Booth

Selling your idea, product or service with the help of a booth is as traditional approach of reaching your customer as using newspaper advertising. It may be effective, but approach indifferently and save your money from investing in the booth.  Target your potential customers only; create a connection and relationship with them directly. A booth can never produce a perfect recipe of success, it only creates a chance.  While, businesses are never dependent on chances, strive hard and act accordingly.

2.       Make An Event Within An Event

Trade shows are lead generations and thus attract both suppliers and customers under one roof. All you have to do is to reach them in an effective and attractive manner. Sponsor an event, present the trade show and sign up as a speaker for the event. Create a reputation about your product and hit your idea to your customers at the center stage. Public speaking is hell of a task, but it’s always a pleasure risking and then enjoying the flavors of happiness.

3.       Pinpoint Your Targets

A successful businessman has a clear picture of his potential players in the market. Act smart and play tactfully with them within an event. Keep a strong eye on the suppliers and board members. They are your biggest players and important targets. Target them well and add value to your business. Mingle well with your suppliers and channel partners, build long term relationships, educate them about your business and your product and enjoy the business competitive edge.

4.       Don’t Follow The Trend

You own the business, you are the leader and thus you make your own decisions. Don’t follow the pied piper, set your own portfolio. Hire a team of experts, utilize your time and money effectively and thus attract your customers through great content. Set up a website, publish your success, speak directly with your potential consumers, and keep a follow-up after the event. Instead of signing for a signage create a meaningful conversation with the trade show and an effective follow-up after the event. Don’t waste your energy and your money in following the trend but focus on the result; high sales growth, greater profits and revenues.
Blog by: trade show marketing ideas

BOAT ADVERTISING

Advertising is an effective tool to enhance sales and generate revenue. There are numerous advertising tool which are used to grasp the attention of the audience. Traditional methods are television, radio and billboards but with the advancement of technology boat advertising has gained incredible popularity. In boat advertising, LED billboards are being set on boats and they are creating a hype within the marketing industry. In boat advertising, boats are being decorated with detailed pictures and eye-catching statements on a LED billboard. Boat advertising are effective advertising tool only on the beaches, or on the rivers and streams, where boats exist. This type of advertising tool cannot be applicable worldwide, as it is suitable around some places.

Boat advertising can be done through either by placing the ad on the boat by painting the boat, which is a traditional approach. While on the other hand, LED screen advertising methodology can be used. This methodology is becoming an effective medium tool today.  LED boat advertising is an extremely successful and effective tool. Some of its features are presented below:

LED Screens

The LED screens that are used within the boat advertising are extremely beneficial in outdoor advertising. Generally, these LED screens are waterproof and weather resistant. They have a high definition display screens which are suitable for harsh and extreme outdoor conditions such as fog, mist, rain, snow and sleet. Moreover, they are also applicable in pollution and dust. They can work in extreme conditions, temperature range -20 c to +55 c. As compared to a traditional indoor television, LED screens have a high impact digital signage and an anti-glare display screen. In bright sunshine conditions, anti-glare and anti-reflexive screen coating makes the pictures and text visible and readable. Thus, the purpose is well served. While, in the dull or overcast weather, the automatic sensors would adjust the brightness level and give the best picture. LED screens are not only compatible with weather conditions but are only eye catchy and attractive advertising tools. Moreover, LED advertising is also cost effective.

Beautiful View

LED boat advertising are done on rivers, artificial lakes or around the beeches. Thus, they in general are surrounded by beautiful scenery and thus an attractive ad would only grasp the attention of the audience. the scenic beauty compliments the ad itself which targets the customer directly.

Not all ads can be placed on this medium of advertising, so make sure before you place an ad on it. Your product should match the advertising medium otherwise all your efforts would be in vain. Target your customer well, and make sure the essence is accomplished. Led advertising is new, creative and a cost-effective form of advertising medium with minimum limitations.  New technologies are always welcome with the marketing industry thus led boat advertising in playing well in the advertising world.
for More info: LED boat advertising